The No. 78 Farm American Chevrolet during Saturday’s Irwin Tools Night Race at Bristol Motor Speedway is designed to promote the importance of U.S. agriculture, which is responsible for employing more than 22 million people in the American workforce.
The launch of Furniture Row Racing’s Farm American program in last month’s Brickyard 400 at Indianapolis Motor Speedway is being applauded by members of the American agriculture industry.
“Agriculture is the heart and soul; it is the ethics, moral and social values of this nation,” said Dr. Alan Foutz, president, Colorado Farm Bureau. “People are four and five generations removed from the farm, and food for them is in the supermarket. Therefore they’ve lost connection with this important part of their daily life and where the food and fiber they depend on really comes from. Thatʼs why I think it is particularly important the Farm American program exists. There is no doubt in my mind, after being part of the Farm American launch last month at Indianapolis, this program will succeed at reconnecting millions with America’s farm families.”
Paul Kindinger, executive director of the North American Equipment Dealer’s Association, is equally passionate about Furniture Row Racing’s Farm American program.
“The North American Equipment Dealers Association is proud to be partnered with Furniture Row Racing on the Farm American program,” said Kindinger. “We see the potential to reach and engage millions of American consumers every week, and believe Farm American has what it takes to begin building a bridge with Americaʼs consumers. NAEDAʼs
members and their employees are convinced Farm American will deliver a positive, well-deserved message about the real heroes of American agriculture.”