PR Nightmare for Yellowtail Winery


Corn Commentary, a blog by the National Corn Growers Association brings us up to speed on a brewing controversy over a winery’s donation to HSUS…

The folks at Yellow Tail Wine must have thought they were making a great humane statement when they contributed $100,000 to the radical animal rights group HSUS and agreed to have “special [yellow tail] displays bearing The HSUS name and logo in stores across the country.”

Instead, it has turned into a public relations nightmare for the company, burning up the social media platforms with protests over their support of the group that is threatening animal agriculture production as we know it in this nation. An avalanche of postings on the [yellow tail] Facebook page and Twitter have caused the company to say on Facebook late yesterday “we’re listening. Check back soon, as we’ll be announcing news shortly on our Tails for Tails program.”

They may not be able to get their $100,000 donation returned to them, but this is a real great example of how agriculture can be heard through social media. Please log on to Facebook, become a fan of the winery, and let them know how you feel.

A few of the many comments that have poured into the page can be seen below.

“Really love the wine, but I can’t believe you support a radical, eccentric, lying and cheating group like the HSUS. What they did with their donation ads for Haiti and Katrina is unacceptable. I hate to say this, but you have lost a customer.”

“I have always enjoyed your wine, but due to your recent donation to HSUS, I will never again purchase or consume another Yellow Tail product.”

“I love Yellow Tail wines, but am greatly disturbed by the news that Yellow Tail is donating money to the Humane Society of the United States. The HSUS doesn’t help shelters. They support politicians and lobbyists.”

“Love your Shiraz, hate your tie-in with HSUS. Why support an organization sworn to end animal agriculture? It’s difficult to enjoy a good red wine with potato soup, it belongs with a fine steak which won’t be around if HSUS has their way.”

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One response to this post.

  1. […] backlash, Yellowtail Winery will no longer be donating to HSUS in support of animals. The Pulse reported earlier this month about a firestorm that was ignited on social media sites like Twitter and Facebook regarding a […]

    Reply

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